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News

Bridgestone Brand Turanza EL40002 Tire Continues To Gain Toyota Original Equipment Fitments

Nashville, Tenn. (April 25, 2005) – The Bridgestone® brand Turanza™ EL40002™ tire continues to be fitted on a growing number of today's popular Toyota sedans, including the Avalon, Camry and Camry Solara.

“We’re excited to expand our Bridgestone Turanza EL40002 original equipment application base on these Toyota vehicles,” said Michael Martini, president, original equipment consumer tire division, Bridgestone Firestone North American Tire, LLC (BFNT). “The all-season performance and touring capabilities of the Bridgestone Turanza EL40002 meet the needs of this vehicle market segment. We look forward to continue serving the increasing demand from Toyota with these and other new original equipment fitments.”

The Bridgestone Turanza EL40002 is a new premium touring design tire with an emphasis on those characteristics most important for luxury and touring sedans, including enhanced ride and reduced noise levels.

Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.