Bridgestone® Brand Insignia™ SE20002™ Tire Is Original Equipment On 2006 Buick LucerneUnique Tread Technology Provides Quiet and Smooth Ride
NASHVILLE, Tenn. (May 13, 2005) – Bridgestone® brand Insignia™ SE20002™ tires will be the primary original equipment tire on the new 2006 Buick Lucerne CX. Bridgestone Firestone North American Tire (BFNT), LLC will supply the all-new entry-luxury sedan with Insignia SE20002 tires in size P225/60R16 97S for the standard 16-inch wheels on the CX model.
“This new fitment is the result of a two-year development program in which we worked to create a unique Insignia SE20002 tread pattern for use on the Buick Lucerne,” said Michael Martini, president, original equipment consumer tire division, BFNT. “The luxury touring attributes of the Insignia SE 20002 make it ideal for the new Lucerne, and we are very pleased to continue gaining Bridgestone brand fitments on premium model nameplates.”
The revolutionary tread pattern on the Insignia SE20002 provides a quiet ride by utilizing proprietary computer enhanced noise technologies that minimize the tire’s second tread passage frequency. The Insignia SE20002 is balanced to provide optimum fuel economy while also delivering excellent ride and handling performance.
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.