Bridgestone Firestone Launches Fall ‘Need New Tires’ Campaign‘Dueler-Ruler’ Sales Aid Returns to Assist Dealers With Proper Tire Selection
Nashville, Tenn. (Sept. 15, 2005) - Bridgestone Firestone North American Tire, LLC (BFNT) has launched the fall phase of its “Need New Tires, One Hundred Dollar Tire Sale.”
The campaign, which will be held Sept. 15-Oct. 15, 2005, offers four Firestone® FR380 Radial tires size P155/80R13 for $100 OR up to a $100 mail-in rebate offer with the purchase of select Bridgestone® Dueler™ tires. Included are the company’s most popular Dueler radial tires: the Bridgestone Dueler H/P, Bridgestone Dueler H/L Alenza, Bridgestone Dueler A/T Revo, Bridgestone Dueler A/T, Bridgestone Dueler M/T and the new Bridgestone Dueler H/T.
“Our plan in offering a choice of advanced technology Dueler lines is to expand our customer base for Bridgestone brand tires, “said Phil Pacsi, executive director, North American Consumer Tire Marketing, BFNT.
A sales kit has been distributed to authorized Bridgestone and Firestone retailers to promote the sale. Included is the re-issue of the popular Dueler™-Ruler, a “slide rule” merchandising aid to assist retailers in gauging proper light truck and SUV tire fitments, and recommending the proper Dueler tire to match a customer’s driving style and needs.
The Dueler Ruler is simple to use. The retailer locates the customer's current tire size on the gauge which cross-references to the available Bridgestone® Dueler™ tire to meet the application: high performance; on-highway; on/off highway; and off-road. Features and benefits of each Dueler tire line, as well as warranty information, are included on the merchandising tool.
Bridgestone Dueler tires feature exclusive UNI-T® technologies for a long life and comfortable ride.
UNI-T is an acronym for Ultimate Network of Intelligent Tire Technology. It features three core elements: CO·CS®, a Computer Optimized Component System which allows design and manufacturing processes to work more cooperatively, leading to a more efficient tire that doesn't sacrifice one area of performance for improvements in another; O-Bead®, a more round structure that minimizes overlapped joints in the bead area for improved ride; and L.L. Carbon® (Long Link Carbon) which helps the rubber compound resist microscopic tread tearing related to wear.
About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.