NASHVILLE, Tenn. (Nov. 21, 2005) – Anxious parents across the country are busy preparing a homecoming for their college-age kids, many of whom will be making their first road trip home from campus this holiday season. But how concerned should parents be about their teens on the road?
According to an online survey of teen drivers sponsored by Bridgestone Firestone North American Tire, LLC, the answer depends on parents’ involvement in ensuring their children are safe drivers. Most teen drivers (63 percent) credit their parents as the source most responsible for teaching them driving skills. (Thankfully, just 4 percent of teens say they learned to drive from their friends.) So parents are in a unique position to encourage their teens to practice safe driving habits.
The survey found that one of the simplest safety behaviors in vehicles, namely wearing a seatbelt, seems to be indicative of other safe behaviors in teen driving. Nineteen percent of teen drivers who said they always wear their seatbelts also reported having been in an accident or receiving a moving violation. That incidence rate jumped to 55 percent for those teens who only “occasionally” wear their seatbelts. As the National Highway Transportation Safety Administration attributes the recent drop in highway fatalities to seatbelt usage, this simple safety behavior is essential to keep teens safe on the roads this holiday season.
Many teens will drive home from college with a friend, and the survey also asked respondents to rate their peers’ driving habits. It turns out that of the teens surveyed, the older they are and the more driving experience they gain, the more they said their peers are not very safe drivers. More than half (54 percent) of 19-year-olds surveyed felt that teens are generally not safe drivers, compared with 35 percent of 16-year-olds who felt the same way.
Overall, the surveyed teens said they feel very well-educated about driving safety and regulations. But one area about which teens feel overwhelmingly ill-informed relates to proper car maintenance. Ninety-nine percent of all teens surveyed said they feel well informed about driver safety, and 98 percent feel well informed about traffic laws. However, when it comes to properly maintaining a vehicle, only 23 percent feel very well informed.
Before the holiday road trips begin, here are a few seasonal safe-driving tips that parents can pass along to their teens.
Survey fast facts: Younger teens and those with learner’s permits are more likely to practice safe driving habits than those who are older.
More than half (54 percent) of 19-year-olds surveyed felt their peers were not safe drivers.
Ninety-six percent of 16-year-old drivers said they always wear their seatbelts, compared to 88 percent of 18-year-old drivers.
Of the teens who “always” wear their seatbelts, 19 percent have been in an accident or received a moving violation.
Of the teens who “occasionally” wear their seatbelts, 55 percent have been in an accident or received a moving violation.
Older teens (18- and 19-year-olds) were more likely than younger teens (16- and 17-year-olds) to drive over the speed limit, drive while talking on a cell phone, drive with other passengers in the vehicle and drive while drowsy.
Parents were the source teens cited (63 percent) as being most responsible for teaching them to drive.
Only 23 percent of teens surveyed feel well informed about vehicle maintenance.
The data cited in this release is based on the findings of an online survey among 800 teen drivers nationwide, conducted on behalf of Bridgestone Firestone North American Tire, LLC (BFNT) by Charlton Research Company. Eligible participants were 16 to 19 years old with a valid driver’s license or learner’s permit. The survey was conducted July 22-28, 2005. The questionnaire contained 28 questions and was approximately eight minutes in length. The margin of error for the sample size of 800n is +/-3.5 percent. A copy of the survey results can be obtained at: www.bridgestoneamericas.com/corporate/news/releaseimages/BFNTTeenDriverSurvey.pdf .
This survey is just one part of BFNT’s ongoing commitment to driver safety and education. Firestone has created a curriculum that encourages young drivers to learn their “M.A.R.I.O.S.” (Mario Andretti’s Real Information On Safety). The brochure is available in a downloadable PDF on Bridgestone Firestone’s educational Web site: www.tiresafety.com . For more information on safety programs such as the BFNT-sponsored Driver’s Edge, visit www.driversedge.org . For more information on proper car maintenance and Firestone’s innovative Car Care Academies, visit www.mastercare-usa.com/
About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.