Nashville (January 31, 2006) - Nervous about buying new tires? Not sure that the set you purchase will make you and your car happy? In a world where little is for certain and there are few guarantees, Bridgestone Firestone North American Tire, LLC (BFNT) is letting you, the consumer, make the choice. Beginning Feb. 1, the company will take the fear out of buying tires by offering a very special type of guarantee.

“The Buy & Try 30-Day Guarantee puts consumers in the driver’s seat,” said Phil Pacsi, executive director, consumer tire brand marketing, BFNT. “If after 30 days or less you are not satisfied with the performance of our tires we will refund your money.”

“We know that tires are a necessity and not a commodity,” Pacsi continued. “In fact, the consumer is often swayed by price or what meets the eye because they cannot see the technology that lies within each tire.”

Pacsi added, ‘The Buy & Try 30-Day Guarantee is evidence that as a tire company, BFNT is not just trying to hook consumers with a typical promotion. We are committed to the integrity of our brands and their performance in the real world. And, we back that commitment with our guarantee.”

So as Bridgestone Firestone North American Tire makes the offer: seize the moment and the day – test new tires your way – they are guaranteed!

The Buy & Try 30-Day Guarantee does not apply to tires supplied as original equipment on new vehicles or a select number of performance or Run-Flat specialty tires.