News

News

Newest Bridgestone Brand Tire Demands To Be NoticedAll new Dueler merges sports car thrills with SUV and light truck presence

CHICAGO (February 8, 2006) - Cruising the highways in your premium sport utility vehicle you want the thrill and handling of a sports car, yet the comfort and presence of an SUV or light truck. Bridgestone Firestone North American Tire, LLC (BFNT) understands this desire and brings you the next generation of the Bridgestone® brand’s premium Dueler high performance sport tire—the Bridgestone Dueler H/P Sport.

“Drivers have asked for, and we are excited to present, the next generation of Dueler tire—providing both the look and the handling enthusiasts demand,” said Phil Pacsi, executive director, North American consumer tire marketing, BFNT.

Features and benefits of the all new Bridgestone Dueler H/P Sport include

  • Enhanced wet performance. In addition to superior dry performance, UNI-T® Technology and a high silica content enhance wet performance.
  • Improved premium tire appearance. Pairing non-vent and Ever-Black technologies, the Dueler complements the premium SUV or light truck.
  • Warranty. Comes with a Platinum Pact Limited Warranty.
  • Month-long test drive. Comes with the Bridgestone Buy & Try 30-day Guarantee.

UNI-T is an acronym for “Ultimate Network of Intelligent Tire Technology” found only in Bridgestone, Firestone, Dayton and select associate brand tires. One of its core technologies is a Computer Optimized Component System, CO•CS, which uses a super computer to help determine an ideal combination of tread design, casing shape, materials and construction for a particular application. The use of L.L. Carbon (Long Link Carbon), an advanced form of carbon black, produces a stronger tire, better able to resist cracking, chipping, tearing and excessive wear.

The Bridgestone Dueler H/P Sport has a UTQG rating of 300 A A and is available in the following trade sizes (as of April 2006):

Size Target Vehicles
235/65R17 XL BW V  Porsche Cayenne, BMW X5, Mercedes ML350,
  Volvo XC90
P275/60R17 BW V Dodge Durango, Ford Expedition and F150,
Lincoln Navigator
275/55R17 BW W Mercedes ML series
P265/60R18 BW V Infinity FX35, Lincoln Mark LT
285/60R18 BW V Lexus LX470 as well as a popular
Option for Light Truck and SUV Plus Fitments
285/50R18 BW W Mercedes ML55

About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Fuzion and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.

For a downloadable image, please visit:
http://www.bridgestoneamericas.com/corporate/news/releaseimages/bsduelerhpsport.tif"