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News

Stylish New Tire Caters To Those With Selective TastesBridgestone Potenza RE960AS Pole Position tire provides style and performance

CHICAGO (February 8, 2006) - When you purchased your sports car, you picked your way through the options—safety features, sound systems, colors, upholsteries and warranties—and ended with the perfect car for you. You have discriminating taste and want your vehicle to reflect that.

So where does that leave you for a tire?

Bridgestone Firestone North American Tire, LLC (BFNT) has the answer with its totally new high performance, all-season tire, the Bridgestone® Potenza RE960AS Pole Position. This extension of the popular Potenza Pole Position family line provides the features you need with the style you crave.

“Our designers and engineers have provided consumers with the advantages of all-season capability in an ultra high performance tire,” said Phil Pacsi, executive director, North American consumer tire marketing, BFNT. “For a year-round driving experience, the Potenza RE960AS Pole Position is the tire for the discerning performance enthusiast.”

Features and benefits of the Bridgestone Potenza RE960AS Pole Position include:

  • Premium appearance. Non-vent technology improves tire’s appearance.
  • Wet performance. UNI-T AQ II™ Technology provides superior wet performance when the tire is new and as it wears.
  • Snow and dry performance. Advanced sipping and arc shape leading edge provides superior handling in summer and winter weather.
  • Handling response. 3D shape improves handling response.
  • Warranty. Comes with a Platinum Pact Limited Warranty.
  • Month-long test drive. Comes with the Bridgestone Buy & Try 30-day Guarantee.

The Ultimate Network of Intelligent Tire Technology (UNI-T®), introduced by BFNT in 1996, is a combination of technologies in materials, design and construction that works together to create advanced tires. The technologies include optimized tire contour, a new bead structure for more accurate mounting on the wheel and improved tread compounds.

In May 1998, BFNT announced the second generation of UNI-T Technology, UNI-T AQ™, which stands for “Advanced Quality.” Tires with UNI-T AQ feature a dual-layer tread and an extended performance compound, providing drivers with more consistent performance as the tires age and wear.

BFNT continues to perfect and improve its tire technology with UNI-T AQ II, the “next generation” of UNI-T AQ Technology, which incorporates a variety of improvements to the earlier UNI-T and UNI-T AQ Technologies, giving drivers stronger wet and dry performance, both when new and throughout the life of the tire. The UNI-T AQII Technology was first introduced in 2001.

The Bridgestone Potenza RE960AS Pole Position has a UTQG rating of 400 AA A and is offered in the following sizes (as of April 2006). The size range provides coverage for a wide range of traditional performance vehicles as well as including 19” and 20” sizes for the latest sports cars and performance sedans.

Size Size
185/60R14 82H 235/45R17 94W
195/60R14 86H 245/45R17 95W
185/65R15 88H 205/40R17 XL 84W
195/65R15 91H 225/45R18 91W
205/65R15 94H 245/45R18 XL 100W
195/60R15 88H 225/40R18 88W
205/60R15 91H 245/40R18 93W
215/60R15 94H 275/40R18 99W
225/60R16 98W 265/35R18 93W
205/55R16 91W 275/35R18 95W
215/55R16 93W 235/35R19 XL 91W
225/55R16 95W 245/35R19 XL 93W
225/50R16 92W 275/30R19 XL 96W
245/50R16 97W 295/30R19 96W
215/50R17 XL 95W 245/35R20 XL 95W
225/50R17 94W 255/35R20 93W
235/50R17 96W 275/30R20 XL 97W
215/45R17 XL 91W 285/30R20 XL 99W
225/45R17 91W  

About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Fuzion and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.

For a downloadable image, please visit: http://www.bridgestoneamericas.com/corporate/news/releaseimages/bspotenzare960aspp.tif