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News

Drivers Can Get Into The Valentine’s Spirit With “Name Your Ride™” Sweepstakes

Bloomingdale, Ill. (Feb. 8, 2006) – Looking for that special someone to share Valentine’s Day with? Look no further than your garage.

Yes, it’s true millions of drivers have a love affair with their car, and Firestone Complete Auto Care™ is giving motorists a way to honor that unique relationship this Valentine’s season with its “Name Your Ride™” sweepstakes. From Feb. 7 through March 15 drivers who log onto www.FirestoneCompleteAutoCare.com will have the chance to win prizes for their “ride” like gift certificates for auto service and/or tires, one year’s worth of free car washes, gas cards, and more.

“Some drivers consider their vehicles an extended part of the family,” said Jim Stahulak, database/internet marketing manager. “The idea of this promotion is to give them an outlet to express the pride they take in being a car owner.”

During the sweepstakes the company will collect information from visitors about their cars such as the name, gender, and personality of their special friend. Those who fill out the survey will automatically be entered for the prize drawing. Winners will be announced in April along with results from the survey just in time for the automotive aftermarket industry’s celebration of National Car Care Month.

National Car Care month focuses on building consumer car care awareness. The Car Care Council spearheads the effort through a consumer education campaign, “Be Car Care Aware,“ which promotes the benefits of regular vehicle maintenance.

About Firestone Complete Auto Care™:
Firestone Complete Auto Care is owned and operated by BFS Retail & Commercial Operations, LLC (BFRC). BFRC operates the largest number of company-owned automotive retail generalist stores in the world. Technicians perform part repairs and replacements, routine scheduled maintenance services, and a variety of diagnostic services covering major systems within a vehicle. To learn more about driving tips and maintenance or Firestone Complete Auto Care locations, visit www.FirestoneCompleteAutoCare.com.

About BFS Retail & Commercial Operations, LLC:
BFS Retail & Commercial Operations, LLC (BFRC) is headquartered in Bloomingdale, Ill., and operates more than 2,200 consumer and commercial vehicle service and tire locations across the United States and Canada, including Firestone Complete Auto Care™, TiresPlus™, ExpertTire, Wheel Works, and GCR Tire Centers store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BFRC. BFRC is a member of the Bridgestone Americas’ family of companies.