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News

Bridgestone Turanza Tires Are Original Equipment On New Toyota Prius Touring Edition

NASHVILLE, Tenn. (August 18, 2006) - Bridgestone Firestone North American Tire, LLC (BFNT) has announced that Bridgestone® brand Turanza™ EL40002™ tires will be original equipment on the new 2007 Toyota Prius Touring Edition.

BFNT will supply the Prius Touring Edition with Bridgestone Turanza EL40002 tires in size P195/55R16 86V. The Bridgestone Turanza EL40002 is a V-speed rated, all-season, luxury, touring original equipment tire.

“The Bridgestone Turanza EL40002 is a low-rolling resistance tire which enhances the hybrid’s capabilities while providing performance and touring tire comfort,” said Michael Martini, president, original equipment consumer tire division, BFNT. “This fitment is a result of our global company’s long-standing relationship with Toyota, and we look forward to continuing our role as a primary original equipment supplier to Toyota’s line of outstanding vehicles.”

The 2007 Touring Edition of the Toyota Prius is hitting dealerships this month.

About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.