The Popular Bigfoot Monster Truck Returns To Its Roots With New Design For 2007
NASHVILLE, Tenn. (June 11, 2007) – Bigfoot®, The Original Monster Truck® is now emblazoned with the iconic Firestone shield in a dramatic new paint scheme designed to evoke the pride and tradition of the Firestone brand. Bridgestone Firestone North American Tire, LLC (BFNT) worked with the team at Bigfoot to design the new paint theme which will replace the previous design on the Firestone Bigfoot vehicle.
In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue and the traditional Firestone red as well as the tiresafety.com logo. Tiresafety.com is an informative Web site created by BFNT to make tire and automotive safety information easily accessible to motorists via the Internet.
“This new paint scheme is a fantastic way to solidify the bond between Bridgestone Firestone North American Tire and Bigfoot. The return to the traditional Bigfoot blue and incorporating the Firestone shield is a fresh spin on a classic theme,” said John Robinson, Brand Marketing Sponsorship/Events Manager, BFNT.
Since 1991, Team Bigfoot has been using Firestone tires exclusively on its fleet of monster trucks. “The Firestone shield denotes 100 plus years of quality and value in the tire business,” says Jim Kramer, Vice President of Operations for Bigfoot 4X4, Inc. “We are proud to display it on the new Firestone Bigfoot truck.
In addition to running on Firestone brand tires since 1991, Team Bigfoot has used Firestone-themed monster truck bodies, starting with the introduction of the Firestone Wilderness™ Bigfoot truck in 1997.
Aside from the Firestone Bigfoot race vehicle, Bigfoot also maintains a dedicated Firestone Bigfoot display truck that visits Firestone’s retail stores and dealers throughout the year to promote the Bigfoot/Firestone relationship. In 2006 alone, the Bigfoot fleet logged 378 display days at Firestone retail locations.
Bigfoot 4X4, Inc. was founded by Bob Chandler who created the first monster truck, christening it “Bigfoot” in the mid 1970s. Through the years, it has remained perhaps the best-known of all the monster trucks.
For a complete schedule of Firestone Bigfoot appearances, visit www.bigfoot4x4.com.
For a downloadable image of the new Bigfoot monster truck, please visit: http://www.bigfoot4x4.com/news07.html#24Jan
About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural, and other tires to its customers in North America.