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Bridgestone Brand To Be Title Sponsor Of Super Bowls XLII And XLIII Halftime ShowsBridgestone brand will also air two new 30-second commercials

NASHVILLE, Tenn., and NEW YORK, N.Y. (Nov. 7, 2007) – Bridgestone Firestone North American Tire, LLC (BFNT) and the National Football League™ (NFL) today announced an agreement making the Bridgestone brand the title sponsor of the Super Bowl XLII and XLIII “Bridgestone Super Bowl Halftime Show.”

The Bridgestone brand will also serve as “Official Tire Sponsor” of Super Bowl XLII and Super Bowl XLIII. The marquee sponsorships at the upcoming Super Bowls will enhance the Bridgestone brand’s relationship with the NFL, which also includes “Official Tire of the NFL” designation and title sponsorship of the Bridgestone International Series game. The first game in the Series was played last month at London’s Wembley Stadium featuring the New York Giants and the Miami Dolphins.

“This is an unprecedented opportunity to showcase the Bridgestone brand to the world,” said John Gamauf, President of Consumer Tire Replacement Sales, BFNT. “We’re thrilled to partner with the NFL brand in presenting one of the most high-profile and entertaining programs in all of sports: The Bridgestone Super Bowl Halftime Show.”

In addition to the title sponsorship of the Halftime Show, the Bridgestone brand will launch two new 30-second commercials during Super Bowl XLII. The Bridgestone brand will also have a strong presence at the NFL Experience, the interactive theme park in Arizona during Super Bowl week, and will serve as the official tire sponsor of the Pro Bowl, which is played the week after the Super Bowl in Hawaii.

“We’re pleased Bridgestone is expanding its NFL partnership by sponsoring the Super Bowl Halftime Show and capitalizing on events such as NFL Experience and the Pro Bowl,” said Peter Murray, the NFL’s Senior Vice President of Partnership Marketing and Sales. “By teaming with a global leader like Bridgestone, we can make America’s favorite event even more powerful.”

The entertainment for the Bridgestone Super Bowl XLII Halftime Show will be announced at a later date. Super Bowl XLII, to be held Feb. 3, 2008, at the University of Phoenix Stadium in Glendale, Ariz., will be televised by FOX. Watched by 140 million viewers in the United States last year, the Super Bowl is annually the nation’s highest-rated TV program and the most-watched single-day sporting event.

Tampa, Fla., will host Super Bowl XLIII and that game’s “Bridgestone Super Bowl Halftime Show” in 2009.

“There is no bigger, bolder way for us to position the Bridgestone brand as the clear leader in the tire business than to partner with the NFL for the Super Bowl halftime show,” said Gamauf. “The Super Bowl transcends sports and is one of the largest single-day entertainment events in the world. It is the one sporting event that millions of fans watch not just for the action on the field but to see the commercials, entertainment and excitement surrounding the game. We are very excited to have the Bridgestone brand at the forefront of such a wildly popular event.”

Dallas, Texas-based Richards Sports + Entertainment, a division of The Richards Group, facilitated the agreement on behalf of BFNT.

About Bridgestone Firestone North American Tire, LLC:
Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off the road, motorcycle, agricultural and other tires to its customers in North America.

To view and download images of the Official Tire logo, images from the International Series Game and the Bridgestone Super Bowl Halftime logo please visit: bridgestone.mediaseed.tv/.