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News

Bridgestone Firestone Introduces The Bridgestone Potenza™ RE760 Sport™

CHICAGO (Feb. 7, 2008) – Bridgestone Firestone North American Tire, LLC (BFNT) introduced the Bridgestone Potenza RE760 Sport today. The latest addition in the Bridgestone Potenza lineup is on display at the 2008 Chicago Auto Show in the Bridgestone Americas booth (#NH1).

An evolution of the Potenza RE750, the ultra-high performance Potenza RE760 Sport delivers improved response and control, and performance testing shows that the RE760 Sport has even better cornering and straight stability, linearity and grip than the popular RE750.

“This tire is designed to maximize the driving pleasure for any driver, in any car, on any road,” said Phil Pacsi, Vice President, Consumer Tire Marketing, BFNT. “Performance enthusiasts will be very impressed by the powerful grip and stability in both wet and dry conditions and will appreciate the value they get in this new tire
offering.”

Available to the public March 1, the Potenza RE760 Sport offers an Asymmetrical Rigid Tread design that facilitates high cornering force at a low steering angle. And with its sporty looking tread and sidewall, the Potenza RE760 Sport is designed for sports, passenger and compact tuner cars alike.

The Bridgestone Potenza RE760 Sport comes with the Platinum Pact 3-Year limited Warranty, which provides replacement at no charge (excluding taxes and disposal fees) if the tire should become unusable for any reason within the manufacturer’s control for up to three years from date of purchase or four years from date of manufacture.

The tire also comes with the Buy & Try 30-day guarantee, which allows a consumer to receive a full refund or exchange if he or she is not pleased with the tire for any reason within 30 days of purchase (proof of purchase date is required).

On all warranties, certain restrictions and limitations may apply, so consumers should check with their retailers for complete details and conditions.

About Bridgestone Firestone North American Tire, LLC:
Nashville, Tenn.-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off the road, motorcycle, agricultural and other tires to its customers in North America.

For a listing of available sizes, as well as features and benefits of this tire and other Bridgestone and Firestone tires, please visit www.bridgestonetire.com or www.firestonetire.com. Visit www.tiresafety.com for news and information about the importance of proper tire inflation and maintenance.