Bridgestone Brand Utilizes Barrett-Jackson Events to Build Awareness
NASHVILLE, Tenn. (Jan. 13, 2009) — The festive holiday season is not over for collector car aficionados, who are turning their attention to one of the most anticipated events of the year – the Barrett-Jackson® auction in Scottsdale, Ariz., January 11-18. And building on a successful partnership that was established in 2008, the Bridgestone brand is proud to once again serve as the Official Tire of The World’s Greatest Collector Car Events™ in Scottsdale, West Palm Beach, Fla., and Las Vegas this year.
“The Bridgestone brand enjoyed tremendous exposure through our partnership with Barrett-Jackson at their three premiere auctions in 2008,” commented Phil Pacsi, Vice President, Consumer Tire Marketing, Bridgestone Americas Tire Operations (BATO). “We welcomed thousands of visitors to our display area over the course of the events, where they experienced the world-class technology, high performance and style, for which Bridgestone tires are renowned.”
BATO will once again have a display transporter on-site in Scottsdale, featuring diverse and stunning show vehicles like the Canepa Design Aston Martin Vantage and race-prepared BMW Z4 M coupe, as well as a rare Ducati Desmosedici motorcycle and a racing kart – all on Bridgestone performance tires. Staff will be available to educate visitors about Bridgestone products, answer fitment questions and distribute literature, and guests to the display will have the opportunity to register to win a free set of Bridgestone tires for their personal vehicle.
The first car will cross the block at 2 p.m. on Tuesday, January 13, and the auction will continue each day through Sunday, January 18. Highlights will include a record 14 vehicles that will be auctioned for charity and the first production Ford Thunderbird, produced on Sept. 9, 1954.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.
About The Barrett-Jackson Auction Company:
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla. and Las Vegas. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.