Dueler Wins Fitment On Sporty New X5 M and X6 M Bridgestone-brand tires are now available on every BMW series
NASHVILLE, Tenn. (July 2, 2009) — When it comes to fitting a high performance tire with the ultimate driving machine®, “M’s” the word at Bridgestone. But now the secret’s out, as Bridgestone joins BMW to unveil new BMW M Automobiles for 2009 that will be riding on Bridgestone-brand Dueler HP Sport Run-Flat tires. According to BMW, the sporty new BMW X5 M and BMW X6 M offer a dynamic and unique experience by providing thrills for drivers in everyday traffic or at the race track.
“The ultimate in performance, premium technology and a passion for excellence make the Bridgestone brand and BMW a winning combination,” said Mike Martini, President, Original Equipment, U.S. & Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations (BATO).
“The Dueler HP Sport plays to win. Selecting the Bridgestone Dueler HP Sport Run-Flat for this high profile vehicle is a clear victory for the brand and for the driving enthusiast. Now, with the new BMW M Automobile fitment, every class of vehicle manufactured by BMW is riding on a Bridgestone-brand tire and the majority of those are our Run-Flat tires,” Martini added.
Run-Flat technology has been widely used on many of the vehicles BMW manufactures. From the first Bridgestone-brand Run-Flat tire fitment on the 2000 BMW Z8, to today, Bridgestone remains the number-one original equipment Run-Flat tire supplier for BMW’s fleet of vehicles.
The Bridgestone Plant in Tosu, Japan will be supplying the tires for the 2009 BMW X5 M and X6 M produced in BMW’s Spartanburg, S.C., plant.
Front: 275/40R20 106Y (Extra Load) Bridgestone Dueler HP Sport RFT
Rear: 315/35R20 110Y (Extra Load) Bridgestone Dueler HP Sport RFT
For additional information and a downloadable image of the Bridgestone Dueler HP Sport RFT or any Bridgestone tire, please visit: www.bridgestonetire.com/media.
For an image of the new BMW, please visit: www.bmwusfactory.com.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.
About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.