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THE WHO TO PERFORM FEBRUARY 7 DURING THE BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW ON CBS

THE WHO, one of the world’s greatest and most dynamic rock and roll bands, will perform in the BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW on CBS at Dolphin Stadium in South Florida on Sunday, February 7, the NFL announced today during halftime of the Oakland Raiders at Dallas Cowboys game on CBS.

The Bridgestone Super Bowl halftime show is one of the most anticipated musical events of the year. More than 151 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide in more than 230 countries and territories.

The Who join an esteemed list of recent halftime acts that includes Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, and Paul McCartney.

Few bands have had a more lasting impact on the rock era and the reverberating pop culture than THE WHO. Emerging in the mid-1960s as a new and incendiary force in rock n' roll, their brash style and poignant storytelling garnered them one of music's most passionate followings, with the legendary foursome blazing a searing new template for rock, punk, and everything after. Inducted into the Rock n' Roll Hall Of Fame in 1990, the band has sold more than 100 million records worldwide, placing 27 top-forty singles in the United States and United Kingdom and earning 17 Top Ten albums, including the 1969 groundbreaking rock opera Tommy, 1971's pummeling Live At Leeds, 1973's Quadrophenia, 1978's Who Are You, and their most recently acclaimed Endless Wire, their first full length album of new material in nearly two decades. Last year they became the first rock band ever to be awarded the prestigious Kennedy Center Honors.

Singer ROGER DALTREY, guitarist and songwriter PETE TOWNSHEND, The Who's two remaining original members, are once again being hailed as rock standard bearers. Daltrey and Townshend debuted in 1964 with a trio of anthems--“I Can’t Explain,” “The Kids Are Alright” and “My Generation.” Since then they have delivered to the world hits such as “Baba O’Riley,” “Won’t Get Fooled Again,” “Pinball Wizard,” Who Are You,” and,” You Better You Bet.”

Unprecedented demand for their sold out trek across the globe, which began in 2007 and blazed up until the first half of 2009, reaffirmed their reputation as rock's most influential and robust performing artists.

This year marks the third time the Bridgestone brand has sponsored the Super Bowl halftime show.

The BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSCHNER and directed by HAMISH HAMILTON.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. Reporting into the BATO business unit are the company’s Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

About Major League Baseball Properties:
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities for Major League Baseball and Minor League Baseball, and for Major League Baseball, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

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