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Bridgestone Bandag Tire Solutions Launches New Marketing CampaignBrand campaign underscores that being a world-class tire provider isn’t just business- it’s personal

MUSCATINE, Iowa (Feb. 8, 2010) - Bridgestone Bandag Tire Solutions (BBTS), a division of Bridgestone Americas Tire Operations, highlights its unique ability to customize complete tire programs for individual fleets with its new brand advertising campaign. The campaign debuted Saturday, Feb. 6, at the Bridgestone Bandag Executive Symposium, a new annual meeting for Bridgestone, Firestone and Bandag dealers. The campaign breaks nationally this month. It will appear in vertical trade publications for commercial truck fleets and commercial tire dealers.

"The campaign features images of trucks built out of thumbprints illustrating the personalized solutions that BBTS develops for customers and highlighting the company’s understanding that every fleet seeks to lower its overall operating costs," says Tim Chen, Vice President, Marketing, BBTS. "This campaign is also symbolic of all the touch points that our teammates have in building a personal relationship with the customer."

The BBTS network is focused is on finding ways to make a customer’s business more successful by providing go-the-extra-mile service. BBTS teammates and dealers use a mix of programs, services, information and products to personalize a program for each fleet customer. The brand campaign encourages fleets to consider the primary thing that distinguishes the BBTS network — the company's personalized approach.

"Business relationships are like any other kind of relationships," says Saul Solomon, President, BBTS. "The basic foundation has to be there -- each side needs to want the other side to be successful, and like any other relationship, you need to keep working on it. I think that’s what’s really different about us. We keep working at it."

As part of the campaign, a piece of art comprised of the fingerprints of BBTS teammates was commissioned. The original artwork will hang in the corporate office in Muscatine, IA, and reprints of the piece will be on display at other company locations. "BBTS teammates believe strongly in their approach to customers and the company, and this unique artwork demonstrates the personal touch our teammates deliver," says Chen.

About Bridgestone Bandag Tire Solutions:
Bridgestone Bandag Tire Solutions (BBTS), a division of Bridgestone Firestone North American Tire, LLC, manufactures, markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Firestone Canada Inc. Bridgestone, Firestone and Dayton brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Around the world, top truck fleets and original equipment manufacturers rely on Bridgestone and Firestone brand tires for long tread life and low cost per mile. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise. This combination of new and retread product offerings provides trucking customers with total tire solutions.