U.S. AND CANADA COMMERCIAL TIRE SALES DIVISION ANNOUNCEMENTS

MUSCATINE, Iowa (July 30, 2010) – It is my pleasure to announce that Kurt Danielson, currently Vice President, Sales & Marketing for Bridgestone Bandag Tire Solutions (BBTS), will be promoted to the position of President, BBTS. The promotion will be effective August 1, 2010.

In his role as President, Kurt will be responsible for the daily operation, profitability and long-term strategic direction of BBTS, including sales, marketing, finance, HR, manufacturing, and research and development. Kurt played a critical role in the formation of BBTS after the Bandag merger in 2007, and his professionalism and sound leadership have been instrumental in helping us meet the challenges of today’s dynamic truck and bus tire and retread marketplace.

Kurt joined then-Bridgestone/Firestone, Inc. in 1994 as Territory Manager in Cincinnati, Ohio, and then as Territory Consultant in Nashville, Tenn. He moved on to become Sales Manager of Original Equipment and Truckstop; Director of Commercial Tire Marketing, North America; Executive Director, Truck and Bus Marketing, North America, Vice President, Marketing North America; and most recently Vice President Sales & Marketing, BBTS. Kurt received his Bachelor’s of Business Administration degree in marketing from the University of Michigan.

In related U.S. and Canada Commercial Tire Sales news, Kevin Berg will be promoted to the position of Controller, BBTS effective August 1, 2010. As Controller, Kevin will report to Kurt and will be responsible for the financial planning and operation of the BBTS division. Kevin’s responsibilities will also include overseeing the key financial functions of accounts payable, fleet credit and BBTS Manufacturing which is comprised of four Bandag tread rubber manufacturing plants and the Bandag equipment manufacturing plant.

Kevin started his career with Bridgestone Americas as Manager, External Financial Reporting for then-Bridgestone Firestone North American Tire, LLC in 2005 after spending many years in public accounting. Kevin was BRIDGESTONE AMERICAS TIRE OPERATIONS, LLC

instrumental during the merger between Bridgestone Americas and Bandag, and was directly involved in accounting-related activities as part of that transaction. His positive attitude and team approach will serve him well in his new role. Kevin formerly held the position of Controller, TBR & Retread.

Kevin holds a Masters of Accountancy and Bachelor of Science degree in accounting from Brigham Young University and is a certified public accountant in the state of Tennessee.

Troy Geuther will remain Controller, U.S. & Canada Commercial Tire Sales division providing financial leadership for the division that includes: Agricultural Tire, Off Road Tire, Company Owned Operations (COO), Bridgestone Bandag Tire Solutions and the Tube Business. Troy formerly held the concurrent positions of Controller, U.S. & Canada Commercial Tire Sales division and Controller, BBTS.

Please join me in congratulating Kurt and Kevin on their promotions and new positions and in wishing them much success in their new jobs. We will be issuing a news release later today announcing these promotions, a copy of which is attached for your reference. Please share this information with your staff as appropriate. Finally, I know that I can count on you to give Kurt and Kevin your full support and cooperation as they assume their new responsibilities.