Bridgestone Americas Tire Operations Announces Price Increases
NASHVILLE, Tenn. (Feb. 2, 2011) - Bridgestone Americas Tire Operations (BATO) today announced price increases in the United States and Canada for consumer replacement and original equipment tires.
Beginning April 1, 2011, prices for Bridgestone, Firestone and associate brand passenger and light truck will variably increase up to eight percent.
“We continue to face unprecedented increases in raw material, energy and transportation costs, resulting in the need for these price increases,” said Larry Magee, President, Consumer Tire U.S. & Canada, BATO. “While we are always working to balance costs and deliver a premium package of value to our customers, these extraordinary increases in costs related to manufacturing make these price adjustments necessary.”
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing, and sales expertise, providing them with a total tire solution.