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Bridgestone Americas Off Road and Agricultural Tire Divisions Announce Price Increases

NASHVILLE, Tenn. (Feb. 3, 2011) - Bridgestone Americas Tire Operations (BATO) has announced price increases in two of its divisions that will go into effect in the next two months.

The Off Road Tire, U.S. & Canada Commercial Tire Sales division (BAOR), has announced plans to increase prices by 12 percent with some in-line adjustments. The price increases will affect all mining, construction and industrial tires marketed by BAOR. The price increases are scheduled to begin March 1, 2011.

The Agricultural Tire, U.S. & Canada Commercial Tire Sales division (BAAG), has announced a four percent price increase on Firestone branded agricultural, construction and forestry tires; Bridgestone branded garden tires; and Regency branded tires sold in the United States and Canada replacement markets. The new pricing will be effective April 1, 2011.

“We are committed to providing our customers with tires of the highest possible quality and value,” said Saul Solomon, President, U.S. and Canada Commercial Tire Sales BATO. “While we make every effort to absorb cost fluctuations through efficiencies, the widespread rise in the cost of raw materials, fuel and transportation have made these adjustments necessary at this time.”

About Off Road Tire, U.S. & Canada Commercial Tire Sales division, Bridgestone Americas Tire Operations:
Off Road Tire, U.S. & Canada Tire Sales division (BAOR), Bridgestone Americas Tire Operations, manufactures, markets and sells off road (OTR) tires used in heavy duty applications for construction, mining, aggregates and industrial operations. Today, BAOR is a significant supplier to most original equipment manufacturers as well as most major global mining and construction companies, supplying nearly 40 percent of the domestic replacement and original equipment markets. BAOR offers the industry’s most comprehensive selection of radial and bias OTR products, including retread tires manufactured with Continuum tread rubber; a dedicated sales and engineering staff; sales and distribution through 1,000 dealers as well as the company’s commercial outlets; and the proprietary software, TreadStat Tire and Rim Management System.

About Agricultural Tire, U.S. & Canada Commercial Tire Sales division, Bridgestone Americas Tire Operations:
Agricultural Tire, U.S. & Canada Commercial Tire Sales division (BAAG), Bridgestone Americas Tire Operations, is the industry leader in the manufacturing, marketing, and sale of market-leading Firestone agricultural tires. BAAG’s Des Moines, Iowa, facility is located in the heart of America’s farm belt and supplies approximately half of the agricultural tires consumed by North American original equipment manufacturers as well as being the leading agricultural tire supplier in the North American replacement market. Firestone agricultural tires can be found on farm tractors, planting and harvesting equipment and other farm implements in North America and around the world. In addition BAAG markets and sells forestry and construction tires. BAAG also operates a testing facility, located in Columbiana, Ohio, which is the only facility in the world solely dedicated to the development and testing of agricultural tires.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing, and sales expertise, providing them with a total tire solution.