Rodgers Promoted To Director Of Sales And Marketing
NASHVILLE, Tenn. (March 1, 2011) - Tom Rodgers has been promoted to Director of Sales and Marketing, Agricultural Tire, U.S. & Canada Commercial Tire Sales Division (BAAG), Bridgestone Americas Tire Operations, effective today. He was most recently Director, Marketing, Sales Support and Strategic Management, BAAG.
In his expanded role, Rodgers’ primary objective will be to manage the channel supply strategy between the company’s original equipment and replacement markets. In addition, he will work with the sales team to continue to provide industry leading technology and service to and through the company’s original equipment customers and Certified Dealer network to meet the needs of production agriculture. Rodgers will also continue with his current marketing duties, including responsibility for Marketing and Promotions, Sales Support, Budgeting and Forecasting, Pricing, Product Development, and Field Engineering.
“Tom has brought a tremendous amount of knowledge of the agriculture industry to the BAAG team, both from his professional as well as his personal background,” said Ken Allen, President BAAG. “He has a passion for agriculture and has a great understanding of this industry and opportunities in front of Bridgestone Americas.”
Since joining BAAG in July 2007, Rodgers has held positions of increasing responsibility, beginning as the Manager of Marketing & Specialty Sales to his current roll as Director, Marketing, Sales Support and Strategic Management. Before joining Bridgestone Americas, Rodgers worked for John Deere with responsibilities in the areas of Supply Management and Agricultural Marketing and Product Support. In addition, he has spent most of his professional career in the agricultural industry, with previous experience in the areas of commodities trading, seed sales and farm tires. Rodgers graduated from Texas Tech University in Lubbock, Texas, with a Bachelor of Business Administration degree in finance.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company’s Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.
About Agricultural Tire, U.S. & Canada Commercial Tire Sales division, Bridgestone Americas Tire Operations:
Agricultural Tire, U.S. & Canada Commercial Tire Sales division (BAAG), Bridgestone Americas Tire Operations, is the industry leader in the manufacturing, marketing, and sale of market-leading Firestone agricultural tires. BAAG’s Des Moines, Iowa, facility is located in the heart of America’s farm belt and supplies approximately half of the agricultural tires consumed by North American original equipment manufacturers as well as being the leading agricultural tire supplier in the North American replacement market. Firestone agricultural tires can be found on farm tractors, planting and harvesting equipment and other farm implements in North America and around the world. In addition BAAG markets and sells forestry and construction tires. BAAG also operates a testing facility, located in Columbiana, Ohio, which is the only facility in the world solely dedicated to the development and testing of agricultural tires.