Bridgestone Americas Tire Operations Announces Price Increases
NASHVILLE, Tenn. (Sept. 6, 2011) - Bridgestone Americas Tire Operations (BATO) today announced price increases for passenger and light truck consumer replacement and original equipment tires in the United States and Canada.
Effective November 1, 2011, prices for Bridgestone, Firestone and associate brand passenger and light truck tires will increase by up to eight percent.
“With raw materials and energy costs continuing to rise, we must adjust our tire prices,” said Larry Magee, President, Consumer Tire U.S. & Canada, BATO. “We are always focusing on our customers and keeping our prices competitive, but these ever-increasing costs related to manufacturing and raw materials make these price increases necessary.”
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.