Bridgestone Americas Tire Operations Launches Affiliated Retailer Nationwide Network Program
NASHVILLE, Tenn. (April 2, 2012) – Bridgestone Americas Tire Operations, LLC (Bridgestone Americas) today announced the launch of a new independent retail dealer program called the Bridgestone Affiliated Retailer Nationwide Network. The new retail dealer program will combine the company’s current Affiliated Dealer, TireStarz and Family Retail Dealer programs under one umbrella for the U.S. market. The new program will encompass over 2500 points of sale nationwide.
“We’ve listened to our customers and designed one of the most comprehensive retail dealer program in the industry,” said John Baratta, President, Replacement Tire Sales, U.S. & Canada Consumer Tire Sales division, Bridgestone Americas. “The Bridgestone Affiliated Retailer Nationwide Network is the complete package backed by world class products and services and a nationwide tire protection plan and repair warranty program.”
“If you ask me how to make a good retail dealer program great, you just have to look at the new Bridgestone Affiliated Retailer Nationwide Network,” said Tim Tallman, owner of Tallman’s Tire, Yorkville, NY. “It’s got everything I need to maximize my sales and profits.”
The program will offer network dealers multi-brand product offerings, state-of-the-art sell-out programs, discounted merchandise and services from nationally recognized vendors and the confidence of offering its customers the support of a nationwide network of retail dealers. The program also provides access to a support team of dedicated Bridgestone Americas retail experts, including local, regional and national sales support, education specialists and a dedicated retail marketing group.
“It’s unbelievable to me that a tire manufacturer like Bridgestone is willing to make available extended warranty programs on tires and service to dealers in its network, which in turn allows us to offer our customers nationwide coverage. It truly shows that Bridgestone understands the needs of the independent tire retailer,” said Eddie Horne, owner of Liberty Tire, Jacksonville, NC.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer and commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The commercial tire division is focused on retail, wholesale and original equipment markets, supplying tires to passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and retread markets.