New Bridgestone Brand On/Off Highway Radial Offers Superior DurabilityM853 delivers solid traction, long tread for use on highways and worksites
NASHVILLE, Tenn. (July 16, 2012) – Bridgestone Commercial Solutions (BCS), a division of Bridgestone Americas Tire Operations, today announced the launch of the M853, a new on/off highway all-position radial for regional hauls that combines wear resistance with extra load capacity for longer service.
“The M853 is the tire for haulers who must travel on a variety of terrain to get the job done,” said Scott Damon, Vice President, Marketing, BCS. “The technologies in this product not only offer the durability needed to move repeatedly between asphalt, gravel and dirt, but the design also protects the casing to ultimately provide a longer lasting, retreadable tire – which can reduce downtime and help save money over the life of the tire.”
The M853 features a number of tread enhancements that deliver extended, reliable performance. An enhanced pattern, designed with interlocking multi-edge blocks, digs deeper for more solid traction on both worksites and highways; tie bars link tread blocks together to combat heel-and-toe wear. A unique shoulder design helps combat irregular wear for longer tread life, and stone rejector platforms help repel stones that can damage casings.
The M853’s four steel belts, a steel body ply and thick sidewalls that help protect the casing from worksite damage, is designed for durability and retreadability.
The M853 replaces the M850 and is currently available in two sizes, 11R22.5 and 11R24.5, both in a “H” load rating. A third size, 12R22.5 (“H” load rating), will be available in the fourth quarter of 2012.
For more information, ask your BCS sales representative, your dealer or truckstop operator or visit trucktires.com.
About Bridgestone Commercial Solutions:
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures, markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone and Firestone Off Road tires are available through a network of more than 800 dealers in North America. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides trucking customers with total tire solutions.