Bridgestone-brand Tires are OE on the All-new 2013 Cadillac XTS Potenza RE97AS standard equipment on Platinum Collection
NASHVILLE, Tenn. (Aug. 20, 2012) – Bridgestone Americas Tire Operations (BATO) is pleased to announce that its new 20-inch Bridgestone Potenza RE97AS tire is standard original equipment on the all-new 2013 Cadillac XTS Platinum Collection luxury sedan – the highest level package available on the XTS.
The same ultra high performance tire is also available as an optional upgrade on the Premium Collection version of General Motor’s new flagship vehicle in the Cadillac passenger car lineup.
The Bridgestone Potenza RE97AS underwent more than two years of development prior to being released. The tire, a P245/40R20 95V, was specially designed to deliver a quiet ride while also exhibiting the handling characteristics, traction capabilities and improved fuel economy now expected from today’s luxury sedans.
“We are thrilled to partner with General Motors to supply the upscale fitment for the Cadillac XTS, a new luxury sedan,” said Michael Martini, President, Original Equipment, U.S. and Canada Consumer Tire Sales Division, BATO. “The Cadillac brand is synonymous with luxury and performance, and we know that the Bridgestone Potenza RE97AS will be an important contributor to the luxury driving experience delivered by a truly exceptional vehicle.”
Manufactured at BATO’s facility in Wilson, N.C., the Bridgestone-brand Potenza RE97AS is a V-speed rated, all-season ultra high performance tire that will be launched on a wider, replacement tire basis in 2013.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.