Bridgestone Commercial Solutions Highlights Retreading Benefits with New Website, Refreshed Campaign Revamped Retread Instead campaign focuses on retreading education
NASHVILLE, Tenn. (Aug. 23, 2012) – In an effort to set the record straight on retreads, Bridgestone Commercial Solutions (BCS) has re-launched Retread Instead as an online campaign aimed at educating truckers and fleets on the value of extending tire life.
Retreadinstead.com hosts short, informational videos about the benefits of retreading as well as easy-to-understand clips on the retreading process. A feature of the site is the space dedicated to debunking common myths around retreads, especially those surrounding safety and mileage.
“It’s commonly known in the industry that many believe retreads are an inferior product, when in fact they can not only save operators and fleets money, but are often just as durable and safe as a new tire, said Scott Damon, Vice President, Marketing, BCS. “We encourage operators, fleets and dealers to take a look at the site and see how retreads might be a good addition to their tire solution.”
The site also includes an invitation to take the Bandag Challenge. In a comparison test, application-specific Bandag retreads will be mounted on one of two similar vehicles in a fleet that run similar routes. The performance of the two vehicles is tracked, and at the end of the comparison, fleets can see for themselves the cost difference, and BCS will refund any savings not in the fleets’ favor.
For more information, visit www.retreadinstead.com.
About Bridgestone Commercial Solutions:
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures, markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone and Firestone Off Road tires are available through a network of more than 800 dealers in North America. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides trucking customers with total tire solutions.