Bridgestone Commercial Solutions Kicks off New Firestone Truck Tire CampaignReinvigorated brand campaign inspires reflection on Firestone’s iconic past and focus toward innovative future

NASHVILLE, Tenn. (March 20, 2013) – At the Mid America Trucking Show in Louisville, KY, Bridgestone Commercial Solutions will launch its new Firestone campaign, “Those With Drive, Drive a Firestone.” The new campaign coincides with a major launch of new tires featuring technological advancements that specifically address the needs of drivers and small fleet owners who seek fuel savings, long wear, and casing durability. The modern yet timeless “F-shield” serves as the cornerstone for the campaign, promoting iconic reflection on the past while looking forward to new Firestone innovation available today.

Since its inception, Firestone has been built through innovation and by supporting and encouraging commerce. In 1918, Firestone introduced the campaign “Ship by Truck,” and the freight industry took off.  For more than 100 years, Firestone and trucking have been united in the business of moving products and services. “Those With Drive, Drive a Firestone” speaks to the values of small business owners and captures the essence of tires that help move business forward with customer-focused attributes that promote a lower cost per mile. These include:

  • Longer-wearing compounds,
  • Fuel-saving sidewall designs, and
  • Fuel efficient tread patterns.

“Becoming a trusted advisor to and exceeding the needs of small business owners is at the center of our campaign and its featured products,” said Matthew Stevenson, Vice President of Marketing, Bridgestone Commercial Solutions. “Thanks to customer feedback, our new products specifically cater to the needs of these owners—a lower cost-per-mile through long wear, fuel savings with our Firestone eco-Products, and excellent retreadability, which extends the life of the casing. These new Firestone tires also reflect a marked improvement in our product development cycle, bringing new and exciting products to market faster with a robust focus on innovation.”

The new tires – FS591 steer, FD691 drive, and FT491 all-position radials – meet EPA SmartWay and California Air Resources Board (CARB) requirements for fuel efficiency without sacrificing removal miles. The Firestone FS820, an all-position tire designed for the rigors of on/off-highway service, features strong traction, long wear life and responsive handling. All four Firestone tires offer excellent retreadability.

About Bridgestone Commercial Solutions:

Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone Commercial Solutions, Mining offers products and services to the mining industry. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides customers with total tire solutions.