Inflate, Rotate and Evaluate: Bridgestone Americas Shares Tips for National Tire Safety Week Bridgestone offers tips for tire safety in honor of National Tire Safety Week, held the first week in June

NASHVILLE, Tenn. (June 3, 2013) – As families hit the road on vacation this spring and summer, it’s critical they check the condition of their tires before they set off. To promote the importance of tire safety, Bridgestone Americas Tire Operations (Bridgestone Americas) is sharing a few tips for safe travel in conjunction with the Rubber Manufacturers Association’s National Tire Safety Week, June 2-8.

“This spring and summer, many families will take to the roads to enjoy time away from school and work,” said Gregg Trosper, Manager, Consumer Education, Bridgestone Americas. “Our tires are the only parts of the car that touch the road, so checking tread and proper inflation is critical to help ensure safe road travel. If drivers ‘Inflate, Rotate and Evaluate,’ they’ll find peace of mind on their vacations.”

To learn more about tire safety, Bridgestone Americas encourages drivers to visit a website with how-to articles, tips and facts, including:
  • Inflate: The most important aspect of tire maintenance is proper tire inflation. Tires can lose one psi (pounds per square inch) per month under normal conditions. While three out of four drivers wash their cars monthly, only one out of seven correctly checks tire pressure.
  • Rotate: Regular tire rotations also will help prevent irregular and premature wear. Forty percent of drivers have not rotated their tires within the recommended interval of at least 5,000 miles.
  • Evaluate: Routinely look for signs of tread wear or damage. The “penny test” is a simple way to check tread wear. Place a penny in the tread. If Lincoln’s head is visible, the treads are too worn and need replacing. 

Drivers interested in having their tires inspected for free by a professional can visit Bridgestone Retail Operations LLC (BSRO) stores, including Firestone Complete Auto Care, Tires Plus, ExpertTire and Wheel Works.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.

About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale, Ill., and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus™, ExpertTire™ and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care™ operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.