Bridgestone Commercial Solutions’ Firestone Drives America Promotional Tour Shifts into Gear Sweepstakes, Minor League Baseball and College Football Roadshow Tour Stops Drives Awareness of New Firestone Tires and an Iconic American Brand
NASHVILLE, Tenn. (July 1, 2013) – Today, Bridgestone Commercial Solutions announces its Firestone Drives America Tour, a traveling road show that will cross the country, celebrating an iconic American brand and introducing new Firestone commercial truck tires to fleets and drivers. It also gives Class 8-CDL holders the opportunity to enter the Drive a Firestone Sweepstakes; the grand prize – a special Firestone Edition Class 8 tractor, which will be on display during the tour.
The Firestone Drives America Tour hits the road July 16, stopping at select Minor League Baseball and NCAA College Football games along the way. This tour is part of the “Those With Drive, Drive a Firestone” campaign, which was first revealed in March and includes a series of activities across the United States celebrating the timeless “F-shield” and the state-of-the-art, trusted technology that continues to lead Firestone innovation.
“Firestone is rooted in a rich history of trust and innovation. For many, the F-shield is a source of confidence, pride and excitement,” said Matthew Stevenson, Vice President of Marketing, Bridgestone Commercial Solutions. “This promotional tour showcases both the excitement and admiration of the Firestone name and our latest Firestone-brand tires – the FS591 steer, FD691 drive, and FT491 all-position radials. – and we are eager to bring this innovation to customers across the country through this unique tour.”
The Firestone Drives America tour will stop at select Minor League Baseball games this summer and NCAA College Football venues this fall. The trucks provide attendees with the opportunity to see the special Firestone Edition Class 8 truck to be given away in the Drive a Firestone Sweepstakes as well as the innovation behind and performance benefits of the company’s new line of Firestone eco-Products. Tour attendees can talk to Firestone experts about how to achieve a lower cost per mile and any other questions they may have about Firestone tires. The first road show stop is July 16 in Akron, Ohio at the Akron Aeros game, Canal Park Stadium. To check out the road show tour schedule, visit www.firestonetrucktires.com.
The Firestone Drives America Tour concludes at the 2014 Mid-America Trucking Show in Louisville, Ky.
About Bridgestone Commercial Solutions:
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone Commercial Solutions, Mining offers products and services to the mining industry. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides customers with total tire solutions.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
| Minor League Baseball TOUR STOPS (12) | COLLEGE FOOTBALL TOUR STOPS (8) |
|||
| July 16, 2013 | Akron Aeros vs. Erie SeaWolves |
Sept. 7, 2013 | Stanford University vs. San Jose State |
|
| July 20, 2013 | Kane County Cougars vs. Lansing Lugnuts |
Sept. 14, 2013 | University of Colorado vs. Fresno State |
|
| July 22, 2013 |
|
Sept. 28, 2013 | University of Missouri vs. Arkansas State |
|
| July 26, 2013 | Louisville Bats vs. Scranton/Wilkes-Barre RailRiders |
Oct. 5, 2013 | Mississippi State University vs. LSU |
|
| July 28, 2013 | Indianapolis Indians vs. Syracuse Chiefs |
Oct. 26, 2013 | University of Miami vs. Wake Forest |
|
| July 30, 2013 | Nashville Sounds vs. Las Vegas 51s |
Nov. 9, 2013 | ARMY vs. Western Kentucky |
|
| Aug. 4, 2013 | Birmingham Barons vs. Pensacola Blue Wahoos |
Nov. 23, 2013 | North Carolina State vs. East Carolina |
|
| Aug. 6, 2013 | New Orleans Zephyrs vs. Reno Aces |
Nov. 30, 2013 |
|
|
| Aug. 8, 2013 | San Antonio Missions vs. Arkansas Travelers |
|||
| Aug. 11, 2013 | Round Rock Express vs. Salt Lake Bees |
|||
| Aug. 16, 2013 | Gwinnet Braves vs. Durham Bulls |
|||
| Aug. 30, 2013 | Fresno Grizzlies vs. Colorado Springs Sky Sox |
|||