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Bridgestone Commercial Solutions Launches Premium Ecopia Drive TireA fuel efficient, long-wearing drive tire for a long-haul, high traction application

Hi-res, right click, choose save asNASHVILLE, Tenn. (July 9, 2013) – Bridgestone Commercial Solutions today introduces the Bridgestone M760 Ecopia tire, a premium drive radial that is EPA SmartWay℠ verified and CARB compliant. The newest addition to the Ecopia tire line, the M760 delivers high traction and long mileage in a unique fuel efficient and retreadable design.

“The new M760 Ecopia answers commercial customer need for a fuel-efficient tire that offers longer wear, as well as superior traction and casing durability,” said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. “Typically in this application, you sacrifice fuel economy for traction. With the M760 Ecopia, fleets don’t have to choose one feature over the other.”

Specially designed edges grip roadway to improve traction and last longer, and the IntelliShape™ sidewall design reduces overall tire weight allowing greater fuel savings without sacrificing durability.

The M760 Ecopia is primarily designed for use on-highway, long-haul and regional service, and also can be applied for pick-up and delivery service. The product works well on single and tandem axle trucks providing exceptional traction in severe weather conditions, making the tire ideal for a broad range of fleet applications.

Additional features include:

  • Optimized groove width helps combat casing damage and improve drilling resistance, increasing casing lifespan and improving retreadability
  • Multiple sipes provide improved traction on wet and dry surfaces
  • Extra-wide tread delivers added stability

The M760 Ecopia comes in four sizes. The 295/75R22.5 is now available while remaining sizes (285/75R24.5, 11R22.5, 11R24.5) will launch in 2014. To learn more, visit www.ecopiatrucktires.com.

About Bridgestone Commercial Solutions:
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone Commercial Solutions, Mining offers products and services to the mining industry. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading research and development, manufacturing, marketing and sales expertise through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides customers with total tire solutions.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.