NASHVILLE, Tenn. (July 24, 2013) – Bridgestone Americas Tire Operations (Bridgestone Americas) is pleased to announce that its Firestone-brand Destination LE2 and Destination A/T tires will be original equipment on the all-new 2014 Jeep Cherokee.
Jeep raises the bar with legendary benchmark 4x4 capability, world-class on-road dynamics, fuel economy of more than 30 mpg, modern and progressive new design, legendary craftsmanship, and an array of advanced safety and technology features.
Bridgestone Americas will supply the new models with specially-designed and engineered Firestone-brand:
“Nothing says ready-to-go like a Jeep – and the new Cherokee is a true Jeep. We’re thrilled to make Firestone tires a part of this fantastic vehicle,” said Michael Martini, President, Original Equipment, U.S. and Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations. “The Destination LE2 and A/T perfectly complement the Jeep Cherokee. While the Destination LE2 provides year-round performance and a quiet, comfortable ride, the Destination A/T offers all-terrain performance off road, while still delivering a smooth and quiet ride for the daily commute.”
Built at the Toledo North Assembly Plant in Toledo, Ohio, the all-new 2014 Jeep Cherokee will be available to consumers in the third quarter of this year.
About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.