Bridgestone Commercial Solutions Introduces New R268™ Ecopia™ Fuel Efficient Tire for High Scrub EnvironmentsAll-position, steer radial designed for regional and pickup and delivery applications

NASHVILLE, Tenn. (October 3, 2013) – Today Bridgestone Commercial Solutions rolls out a new edition to its Ecopia product line. The R268 premium all-position radial for regional and pickup and delivery fleets providing tire performance that stands up to high scrub environments while offering fuel efficiency advantages too. With benefits such as high-traction, long wear life, and low rolling resistance, the Bridgestone R268 Ecopia answers customer needs, expanding options to maximize fleet performance.

“Up until now local and regional pick-up and delivery fleets had to choose between a long wearing tire for high-scrub applications or a tire designed for pickup and delivery use,” said Bert Jones, Manager, Product Marketing, TBR, Retread and OTR, Bridgestone Commercial Solutions. “The R268 Ecopia meets both these needs, plus is EPA SmartWay® verified and California Air Resources Board (CARB) compliant. In an era where many fleets measure tire performance according to fuel-efficiency, the Ecopia product line continues to deliver with this latest addition.”

The R268 Ecopia has a unique tread design and comes with protective features in the casing to help resist damage from curbing and maneuvering scrub, extending tread life. Additional features include:

  • Wave Channel Design - reduces groove bottom strain, combating the initiation and spread of irregular wear
  • Optimized Rib Distribution – ribs are proportioned for added stiffness, helping to reduce irregular wear throughout the footprint
  • NanoPro-Tech™ Compound – limits energy loss for improved rolling resistance and optimum fuel efficiency
  • High Scrub Tread Compound – enhances resistance to tread scrubbing, increasing tread life

The R268 Ecopia is available today in size 295/75R22.5 in the U.S. and Canada. Additional sizes will launch in the coming months. To learn more, visit

About Bridgestone Commercial Solutions:
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, provides tires and services for trucking, construction, mining, aggregates and industrial operations across the Americas. The division manufactures markets and sells medium and heavy duty truck tires for the original equipment and replacement markets in the United States and in Canada through Bridgestone Canada Inc. Bridgestone and Firestone brand truck tires are available through more than 2,500 dealers and truck stops across the U.S. and Canada. Bridgestone Commercial Solutions, Mining offers products and services to the mining industry. In addition, through its Bandag brand, Bandag retreading dealers have access to industry-leading retreading research and development, manufacturing, marketing and sales expertise. Bandag retreaded tires are sold through approximately 1,600 point of sale locations in North America. This combination of new and retread product offering provides customers with total tire solutions.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.