Bridgestone Unveils Next-Generation Winter TireNew Blizzak DM-V2 tire available in stores July 2015

Nashville, Tenn. (February 9, 2015) – Bridgestone Americas (Bridgestone) today announced the July 2015 launch of the Blizzak DM-V2, the company’s newest winter
tire for CUVs, SUVs and pickup trucks. Featuring an all-new tread pattern and a next-generation compound, the Blizzak DM-V2 tire from Bridgestone gives drivers more control when driving in ice, snow, slush and other winter conditions.

          The Blizzak DM-V2 tire delivers several improvements over its predecessor,
           the Blizzak DM-V1, including:

  • Improved performance on ice: The Blizzak DM-V2 tire is designed with a next-generation Multi-Cell compound from Bridgestone that dispels water from the surface of the ice. This combats slippage and improves braking.
  • Increased traction: The tire’s newly designed tread pattern has 15 percent more block edges, increasing its snow-shearing force and enabling it to grip the road better in snow and slush.
  • Better handling: Bridgestone enhanced the Blizzak DM-V2 tire’s contact patch to create a uniform dispersion of pressure where the tire meets the road. This gives the Blizzak DM-V2 tire improved grip on ice and better overall stability.

“We’ve taken Bridgestone’s best winter tire and made it even better,” said Justin Hayes, Product Manager, Bridgestone Americas. “Drivers can have peace of mind knowing that the Blizzak DM-V2 tire is engineered with special technology that gives them impressive control when driving in every winter condition.”

Bridgestone pioneered the studless winter tire, introducing the Blizzak brand to the market almost three decades ago. It remains a leading choice for drivers faced with winter’s challenging driving conditions. Bridgestone continually employs extensive research and develops new, innovative technologies to ensure it offers maximum tire performance in the winter driving season.

The Blizzak DM-V2 tire is Bridgestone’s most advanced winter tire offering, designed to conquer winter’s worst. It is available in 50 sizes in 15” to 22” rim diameters, 40 to 70 series, and speed ratings T and H.

Visit to learn more about the Blizzak tire line and all of Bridgestone’s winter tire offerings.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.