New Ultra High Performance Tire from Bridgestone in Stores Bridgestone Potenza RE-71R tire engineered for automotive enthusiasts who demand maximum grip when cornering and braking

NASHVILLE, Tenn. (March 26, 2015) – Bridgestone Americas (Bridgestone)today announced the launch of the Potenza RE-71R tire, the company’s most extremeultra high performance street tire to date. Tuned for maximum handling on the track andengineered to deliver faster lap times, the Potenza RE-71R tire is designed to fit sportscars, coupes and sedans popular with today’s enthusiast drivers.         

“The Potenza RE-71R tire is a unique street tire that stands up to the extreme conditions of the track and also delivers impressive everyday performance,” said Robert Saul, senior product manager, Bridgestone Americas. “This tire is designed for enthusiast drivers who demand the most from their vehicles – whether they’re running laps on the track or navigating hairpin turns along their favorite scenic highway.”

The Potenza RE-71R tire from Bridgestone features a newly developed tread compound that increases contact with the road surface, giving automotive enthusiasts more grip when cornering and braking. Other key features of the Potenza RE-71R tire include:

  • Immediate steering response: The tread pattern of the tire is engineered
    with a wide center rib that makes the Potenza RE-71R tire highly responsive
    in extreme driving performance circumstances.
  • Extreme cornering: The unique design of the Potenza RE-71R tire features
    maximum shoulder stiffness and provides constant rubber-to-road contact in
    sharp turns.
  • Enhanced wet traction: Wide circumferential grooves and an angled
    directional pattern provide effective drainage in wet conditions and give the
    Potenza RE-71R tire dependable everyday performance on the street.

The Bridgestone Potenza RE-71R tire is the most extreme ultra high performance tire offering from the company. It carries a Uniform Tire Quality Grade (UTQG) rating of 200 AA, and is available in 29 sizes in 15” to 19” rim diameters, 55 to 35 series, and speed ratings V and W. An additional four sizes are expected this summer, and there are plans to expand the Potenza RE-71R tire line-up further in 2016.

To learn more about the new Bridgestone Potenza RE-71R tire and the complete Potenza tire line from Bridgestone, visit

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.