In 1988, BLIZZAK was released in Japan. BLIZZAK, which are studless winter tires, took the place of conventional studded tires in the Japanese market.

The outstanding technology of BLIZZAK, which promises safety on winter roads throughout the world, also offers high performance in its Premium Winter Tire (LM series).

And in fact, BLIZZAK has the recommendation of European automobile manufactures and automobile magazines such as ADAC.

* To learn more about Bridgestone’s full line of Blizzak products, click here.