POTENZA responds to the persistence of drivers who always aim for the top in the motorsports world and pursue the outermost limits of speed allowed by its technology.

POTENZA meets the challenge of evolving the driving experience as well as realizing the greatest performance of today.

Also, POTENZA captures the passion of all drivers in the world who continually strive to improve their driving skills.

POTENZA is committed to catering to the demands of all people who love driving.

* To learn more about Bridgestone’s full line of Potenza products, click here.